David Kelley and IDEO


“As founder of legendary design firm IDEO, David Kelley has helped design the icons of the digital generation — the first mouse, the Treo, the Leap chair. But equally important to him: Designing great places to work, learn and create.”


“Kelley has become a poster child for innovation in America for two reasons: His engineering firm serves as the brains behind many of today’s most innovative products, and IDEO (Greek for idea) has been a trendsetter in modern-day corporate management.”

-Virtual Advisor (www.va-interactive.co)-

Nowadays, people are becoming more and more care about the creativity and innovation. When some expert and intelligence said that creativity is one of the key of success in this 21th century. David Kelley and his IDEO Company are the examples of success stories in developing creatvity and innovation in this century.

IDEO is described as “America’s leading design firm.” This may or may not be true, but undoubtedly the firm has earned an outstanding reputation and is well worth listening to.

David Kelley, founder and chairman of IDEO, is a California-based entrepreneur, educator, designer, and venture capitalist. He is recognized as one of America’s leading design innovators, in part thanks to his membership in the National Academy of Engineering and his receiving of numerous awards. David serves as the Donald W. Whittier professor in the Product Design program at Stanford University, where he also established the school’s Hasso Plattner Institute of Design, also known as the D-School. Preparing the design thinkers of tomorrow earned David the Sir Misha Black Medal for his “distinguished contribution to design education.” He has also won the Edison Achievement Award for Innovation, as well as the Chrysler Design Award and National Design Award in Product Design from the Smithsonian’s Cooper-Hewitt National Design Museum.

David Kelley which has been well-known as his breakthrough idea “design thinker” is actively working in the realm of “creativity in education.” And IDEO is one of the most reputed design consultancies in the world today. They pioneered the idea of “design thinking” (as opposed to just “designing”) , an idea that has found applicability as an approach to problem solving in such diverse fields as aeronautics engineering, transporting organs, to streamlining the services of the British national health care system.

Kelley describes how to run the perfect brainstorm session using IDEO’s “seven secrets for better brainstorming”.  The IDEO methodology is consist of understand, observe, visualize, evaluate and refine, implement and gives plenty of real-life examples.

         implemented in             

David Kelley believes that design thinking can revive creativity in K through 12 educations. His work with the K-12 lab at the D-School at Stanford University is testimony to his efforts to revolutionize school education.

Kelley observes that all humans are born creative, but innate creativity in kids is lost somewhere in the process of education. Kelley is not alone in this belief – it is one also held by Sir Ken Robinson, and  Mitch Resnick of the Lifelong Kindergarten group at MIT Media Lab – the birthplace of  LEGO Mindstorms and Scratch. Working with students & faculty from the Stanford University School of Education, Kelley is teaching kids (and teachers) at all levels of K-12 to actively come up with new ideas. In Kelley’s view, self-belief is important, and teachers and facilitators work to help kids believe that creativity can be “learned” and “mastered” and that they can get better and better at it as long as they have a framework for it and are mindful of it. “The willingness to take risks” is the key success factor.

Education literature defines creativity as divergent thinking and problem finding in addition to problem solving. So, it is an important tasks for parents to urge their kids to think laterally, pose lots of questions, laud new approaches to do things encourage “possibility” thinking, even in the many day-to-day chores they do with their kids, and provide kids with ample opportunities to be a thinker and find problems (and absolutely to solve them). It would also help if the parents could actively be the model spontaneity and creativity in many of the little things they do at home.


– Rike Giri Cahyadi –


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